Just to prove that I give props when props are due...I want to single out and congratulate NBC on what I think is a really great effort to promote the new season of "The Biggest Loser"
As reported in MediaPost, NBC hired House Party (so that's where Gene DeRose went) to find the 1,000 biggest fans of the show. The 1000 fans then get to throw synchronized parties this Saturday.
Both NBC and House Party worked on joint recruitment efforts.
I think it's a brilliant tactic...it runs to the core of New Marketing's core/philosophical beliefs and should quite frankly, be the gold standard moving forward. So there.
NBC - you are this week's Big Winner (listen to next week's Across the Sound podcast)
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