Screenshot of brand or is it van integration in the latest EA game, Nascar 06.
Interesting points here:
1) The "buy" cost more than a national 30-second TV spot, according to a spokesperson. Whichever way you look at it, it's still cheap.
2) Gamers unlock the ability to drive around the truck with a special code...so there is a reward factor.
3) No matter how badly one drives, the truck is never damaged. Personally, I wouldn't care as long as the package arrives in time to Jose Avila III.
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