Here's a cool idea I came up with today, following a question about the importance of consumer reviews.
Many movie studios struggle to break away from the tried and tested/traditional media outlets. For example the full page or spread in the newspaper. In some cases, its a contractual committment and in others, it's a political hotbed.
So along the lines of using traditional mediums in surprising and unexpected/non-traditional ways, how about populating an upcoming page/spread with consumer reviews - real reviews from real people - who would be identified as such.
Perhaps tie-in with moviefone to assign the overal communal rating as well.
I don't know about you, but I've long since discounted the arbitrary and irrelevant opinions from a bunch of so-called critics who are about as far removed and dissimilar to me as could be.
Paypal donations welcome btw...just visit www.lifeafter30.com :)
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