One of my primary talking points right now is along the following lines:
Using traditional approaches in non-traditional ways can be as efficient/effective as using non-traditional approaches in non-traditional ways...and the corollary applies equally well: however using non-traditional approaches in traditional ways can be as inefficient/ineffective as using traditional approaches in traditional ways
With that said, I'm going to quote verbatim this blurb from Adrants which I think sends out a pretty strong and even chilling sobering thought to anyone in the waste management business:
On Wednesday at OMMA East, GMD Studios CEO Brian Clark, whose agency does work for Audi, said, on a a panel, that 29% of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29% was achieved with just one half of one percent of the overall media budget.
To drive the point home even further, McKinney + Silver, on its A3 timeline site states, "The media cost for the entire blog ad buy was less than the cost for one banner ad on a mainstream site such as Yahoo!"
For those still not with the program:
If traffic generation, buzz, viral success you desire,
advertise on blogs and success will transpire.
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