First, the doyan of Branded Entertainment, BMW, announced its intention to get out of the content meets commercial business. And now, Hallmark has done the same, with respect to pulling out of its cable operation.
This is a big deal (literally and figuratively) that flies in the face of both growing audience for the channel as well as continued interest from the marketing community. It should serve as a signal that all is not well within the branded entertainmesphere given the fact that all the overpriced deals still couldn't save this puppy.
Fear not however as no doubt there will be a slew of me-too suitors in the hallmarks..'er ways to overpay for this property.
The circle of strife continues.
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