I came. I saw. I shed blood.

This is an outstanding promotional play which delivers a strong cause-marketing arm (hehe) to the obvious marketing agenda.

It's jarring and a little disturbing...but only in a manner consistent with the movie's theme and storyline (iow, it's completely appropriate) The blood drive tie-in to Halloween and challenge to "give 'til it hurts" is balanced/grounded with a clear way to get involved and an idea of the communal progress to date (1,357 pints so far)

This is one time the sequel had better be better than the first go-round (4,200 pints and 12,000 lives saved)

Bravo!