...what's the problem?
Latest Nielsen numbers attempt to paint a truly rosy picture that things have never been better.
Download TVviewinglevels.xls for the full picture from 1949-1950 which basically echoes the same point...TV levels continue to rise.
Gee, I wonder if the reason could be decreased cost of TV sets, or increased number of channels, choices available to consumers, or ability to watch more content (and less commercials) due to DVR technology....do I need to go on?
How about the same chart for commercials i.e. time spent watching commercials from 1949-1950 to present date? Now what would be enlightening!
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