Disclaimer: I'm a loyal American Express customer. How's that for disclosure?
I love this experential play for Amex, which very nicely pays off their new tagline, "my life, my card"
Even though they're the best equipped to serve up a high-end program like this one. it certainly does not - or should not - preclude any of the others from doing something similar. Quite frankly, I'm surprised it's taken so long to deploy this kind of program.
The campaign is a travel auction (involving one experiential package/location per day) To enter, you need to use your American Express Card (or if you don't have one...you can conveniently apply for one directly from the mini-site)
I personally have a bid in for the Paris trip...and should I win, I'm not exactly sure how I'd pay for all the shopping associated with this package. Oh wait a second...I'd use my American Express Card.
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