This is so bad I've had to create a new category on Jaffe Juice. Congratulations American Express: you've help coin, "Ugly Stuff" which recognizes truly dismal, embarrassing and unremarkable achievements in marketing.
Following my praise for their high-end experiential auction is this low-end follow-up/result (click to view a larger image): A text e-mail beginning with, "Dear Cardmember" Gee, I feel so special and wanted right now...I think I'm going to throw-up.
Considering I bid $4,000 for the package (not that I thought I'd get it, but still...how's that for an expression of engagement), what I got in return was a cheap pitch to view other exclusive offers for "cardmembers" I feel positively violated.
This just further underscores how far downstream interactive is in the egotistical marketing pecking order (in this case in the CRM form of a follow-up e-mail)
I wonder if Bobby De Niro got a "Dear John" e-mail for his TV commercials. Useless.
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