Episode 4 of Across the Sound
00:17 - Introduction, Joe/Steve on: The technical difficulties If a show is missed, does it need to be make-up? How long should the optimal podcast be? Should a podcast be timed to coincide with the average commute? PSF podcast survey. Joe's book will be coming out in Russian and Portuguese. Joe thanks his Mother-in-Law for listening. Lego, yet again!
09:54 - Audio Feedback: Richard Gatarski from Sweden asks for full RSS posts.
13:41 - What We're Blogging About: AJAX & Web 2.0 (Steve), consumer outcry over iPod nano defects (Joe)
21:31 - Theme of the Week: Transparency Part II
- More on Richard Gatarski's comments
- Johnnie Moore's audio comment re. transparency and Hugh Macleod
- Council of PR Firms op-ed in PR Week re. their Disclosure Guidelines for blogging, Word of Mouth, video news releases and audio news releases
- Tim Keil's comments
- Luke Armour's comments
- James Cherkoff's comments
- Hello World blog post on how movies should be subsidized based on product placement
- Next week's theme is Open Source Marketing (thanks Dave Chase!)
32:54 - Winners and Losers
- Joe: Gap (Winner), Linda Tischler at the Fast Company blog - Joe's post (Loser)
- Steve: small publishers using Google Adsense (Winner), Advertising Weak (Loser)
Mentions: HotRecorer, Skype, WireTapPro, Gizmo Project, Eric Schwartzman, Shel Holz, Neville Hobson, Joe Namath (book), GroundHog Day (movie), FlawedMusicPlayer.com, iPod's Dirty Secret, New York Times article on product placement, Rob Usdin, Advertising Week parade.
Recorded Sunday, October 2, 2005 (MP3 download)
Length: 40 minutes, 35 seconds
Theme Music: That Podcast Song by Cruisebox
Feedback: [email protected] or dial 1-360-365-9834 and leave a voicemail.
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