In yet another prime example of what is wrong with the ad business and the reliance on a means of communication and brand building process which quite simply has lost its relevance...we have Schwab's, "Talk to Chuck" embarrassment of a campaign.
Does calling Charles Chuck make the faceless financial corporation any more human? Hardly. Coupled with the dumb use of animation in their 30-second spots about the real concerns/worries of real people, which creates a further disconnect. Gee....what could create even more of a disconnect than using actors to portray real people...how about if we created cartoon characters? Genius!
Rounding off this lame attempt is the fact that there is absolutely no meat; depth; soul; nada to this campaign...are we really talking to Chuck. No. And I'm not being anal here...
Case in point, a comment from AdJab which I thought really hits the nail on the head:
I have over half a million with Schwab. They havent called me in over a year. They have never offered ANY help or advice or even the simplest service. When I try and call them... I have to deal with the most aggravating voice mail routing system I have ever encountered. To make it all worse, when I finally reach a human, I always seem to get someone who is a new hire in process of training. I would love to "talk to chuck" to tell him I am selling his stock.
Useless.
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