MediaPost article on pre-sales of Stupid Bowl Ad sales, which puts sales at 84% of invenotory and an estimated price of between $2.4 - $2.6 million - which yes, is a record.
To be sure, there is some premium equity associated with a network (ABC) that is riding somewhat of a sustained crest right now. If this were NBC, things would be different. At the same time, this comes at a moment where a) sports viewership is on a downward spiral (baseball World Series was the lowest rated series EVER) and of course b) the continued fragmentation of media alternatives, TiVo, yadda yadda yadda.
I personally thought that we'd see a dip in pricing in 2006 - however, after reading that a 30-second spot during American Idol is fetching a record $705,000, I figured all bets are off.
Granted, it's still a little early in the process and as we get closer to the time, pricing will become a little clearer, but right now....this smacks of desperation marketing. Period.
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