Check out Ad Age.com's Executive Producer Hoag Levins' editorial on the whole Ad Age poll about Employers curbing the readership of blogs during office hours. [Ad Age links to "quote" the story that started it all "end quote"]
In his piece, he invents a new term, gawkered, which I guess would refer to any action which validates the power of blogs and hence, why they *should* be allowed at work, insofar that they reach and connect with an active, engaged and action-oriented consumer.
The article continues to present the point of view that the blogosphere skewed the results of the poll as I posted earlier this morning (PS Thanks for the mention of my posting to do likewise...alas, I fear that ship has since sailed in terms of Ad Age acknowledging a thing I do. Granted I don't have the traffic of Gawker, but on the upside, at least the article didn't talk about getting Juiced versus dooced)
What isn't explained however is how many females might have skewed the Neil French poll for example, or any constituency that might have a strong point of view about a subject they feel strongly about. In addition, Ad Age doesn't share the numbers about number of respondents before and after the Gawker posting and tracking back to Gawker related traffic versus the rest of the Web.
Whether Ad Age has an agenda or in fact this is just great reporting in terms of following a developing story (albeit one that Ad Age is playing a pretty pivotal role in unfolding), I would strongly caution any ignorant and/or innocent bystanders from excluding or precluding blogs from the workplace.
Tom Messner, partner at Euro RSCG, New York, noted that even "if employees donât read blogs, they might turn to Dante, Dostoevsky, or Twain. Then the employers might really be in trouble.â
My take (similar to that of Consumer Generated Content i.e. consumers are doing it because you aren't) is that if your comployees are so strongly engaged in/by blogs, perhaps its a sign you need to spruce up the workplace with a bit more food for the mind (and soul) as opposed to never-ending brain-dead weekly report backs, status meetings etc
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