A while back, I spoke about the trend of advertisers advertising their advertising. It's something I raised in my book and commented on with the world Premier of the King Kong trailer being flagged to be recorded on a TiVo Showcase.
This weekend, I noted another Showcase on TiVo...this time it was an opportunity to view the making of a new Nissan commercial. It's another expression of the advertising your advertising trend - this time taking a page out of the DVD playbook (director's commentaries, deleted scenes etc)
Personally, I didn't like the execution one bit...it was very esoteric and portrayed the commercial's director as being nothing more than an overdosed Kool-Aid victim; an industry insider etc (how do you communicate the car that has it all? no special effects are needed to advertise this car etc - give me a break)...however I do award a very rare Jaffe A-for-effort.
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