MediaPlannerBuyer reports on Harris poll which identifies PBS and NPR as most trusted news outlets. Interesting how they beat out what the industry calls "commercial" outlets.
Of course, there's a double-play on the word commercial with respect to mainstream and of course, ads.
Not coincidentally, PBS and NPR are essentially ad-free, where as commercial radio and TV stations, newspapers etc are not.
There are many common threads to explore here - from the sublime to the ridiculous. For example, the ability of news to be objective and biased, in the face of corporate backers and sponsors, with conflicting positions/points of view.
Is there anything to the connection between ad-supported and trust?
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