On Wednesday's Daily Source Code, Adam Curry announced that he was now formally Podsafe. In other words, he would no longer be playing unlicensed music anymore due to bullying bordering on veiled threats from the music industry. Without a DRM (Digital Rights Management) solution or a similar fair play system that would allow expiration of content, we are at an impasse.
It's yet another sign that the music industry will not let go of the past and will continue to fight until they wake up...and when they do, it will be too late. The sad thing is that the music often used (for example, MashUps) are both oldies (long tail) and their shelf lives in any event are pretty much limited to the episode in question.
There is a sea change occurring as we speak, where bands are born, introduced and ultimately embraced by their consumers. The walls of formality, process, agent and studio-favored deals are giving way to a value exchange that will be musician and consumer driven...with minimal steps and buffers inbetween.
Some predictions...
1. Unsigned artists and bands will be able to jumpstart their careers by going direct and using voting, sharing and caring :), consumers' receptivity will be reciprocated with popularity and play and some benjamins to boot.
2. Mainstream/established bands will leap to the pods and go podsafe themselves...preferring to bypass their antiquated shackles in favor of an emerging business model that prides itself on parity and balance.
OK...maybe a little out there for now, especially considering a massive assumption that a business model will be in place which figures out how to transfer monetary value equitably.
That's where we come in...I'll focus on the advertising component for now and leave the rights, per diem usage etc up to Adam and the like.
Oh, here's the snippet from DSC which I'm sure explains it better than I did.
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