The Democrats recent $128bn innovation plan to wire American with affordable broadband Internet Access is a piece of new that got me excited on many levels.
In my book, I talk about the ultimate cause new marketing plan: wiring America and now it looks like the idea might come true.
It's exciting on so many levels: societal, economic, media and political. For one thing, Universal Broadband will truly level the playing field from the ability to grant all Americans the same quality of ubiquotous access to the promise of perfect information. The socioeconomic benefits from VoIP thru access to the world's largest marketplace and bookstore are equally self evident. The spike in penetration/broadband adoption will probably drive in a final nail into the work-in-progress of the old media and marketing models.
From a political standpoint, could this be the differentiated position that people have been crying out for the Democrats to own? Will we see their advertising reflect the promise of Universal Broadband? Is this the kind of real promise that can and will be kept?
On the other side of the coin, Republicans countered with criticism that this plan would lead to more taxes and regulation, but it should also be noted that President Bush too called for universal broadband access by 2007. Perhaps the Republican plan would have aimed for a solution which would not have included taxes or regulations...but it will be interesting to see the progress/report card in 2007. It does come up pretty conveniently on an election year...
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