Ad Age reports on IBM's position on the importance of blogs as "marketing's next big thing":
The company now has 15,000 registrants on its internal blog, with more than 2,200 of those employees maintaining external blogs. Wikis and RSS feeds are used internally for collaboration and automated information feeds.
My only question is if all their blogging employees had voted on the Ad Age poll on allowing use of blogs in the workplace, if the editorial would have caveated the fact the poll had been IBM'ed (as opposed to Gawkered)
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