Great campaign for Honda's Element which really hits a number of new marketing buttons on the ole category radar.
It has touches of Monty Python mixed with a novel approach which not only humanizes the brand (in an endearing way), but also communicates the various proof points in a subtle and acceptable manner.
Elements (pun not intended) of the TV campaign are embedded to the dialogue, not that I would know it..as I don't watch TV commercials (are you shocked?)
What I want to know is what happens once I've engaged all the animals? I was a little stumped after I had walked, talked, sang and danced with the animals. Perhaps someone at RPA can fill me in?
Good stuff.
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