Chris Thilk over at AdJab, this one's for you! If you thought I was dancing before, now I'm fully doing the Macarena (and it looks a little awkward I might add) As reported in Ad Age, "Gap's celebrity-endorser marketing strategy bombs."
This is one giant, steaming "I TOLD YOU SO" as blogged here (March 25) and here and here.
To think, if the folks over at Gap and their agency had just read Jaffe Juice, they could have literally saved tens of millions of dollars. Oh well, no biggie...there's always the 2006 Budget to draw from. Until then, don't choke on your eggnog as you try and justify why and how you flushed your shareholder's money down the toilet.
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