Great piece (Chris Seibold, Digg) which talks about Apple's possible shift in their advertising strategy from "telling" to "showing" i.e. invoking one of my 3 new roles for advertising: to demonstrate.
Can we expect to see more demo style commercials from Apple? One would think after eight years building the brand it might be an opportune moment to show folks how the products actually function. Hopefully, Apple is headed in the direction of giving people visual cues as to what their products actually do. Such a change canât do anything but decrease confusion.
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