Here's the link to the Wisconsin Public Radio interview on Google. Also wanted to share a thought which plays off the many-to-and-from-many idea about the evolution of media and communications. It really cover the full gamut from the birth of positioning to pretty much present day.
We've gone from top of mind consideration to top of page consideration.
That's a JJ original, until someone else claims it as being their own, which no doubt is probably true :)
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