Gotta love the line from TV Week:
Television technology is advancing so quickly that the groundbreaking Disney-iTunes deal unveiled just weeks ago is already starting to look like a dinosaur
The reference is to TiVo's announcement that soon you'll be able to take your TiVoToGo to the iPod and/or PSP.
Gavin O Malley from MediaPost calls TiVo the Enemy, as it relates to threatening the rich media and pre-roll space in the interactive realm.
Such is evolution...the weaker get swallowed by the stronger, although the weaker can adapt...in this case, the onus shifts on the networks to make their content more readily and easily available...both at a discount (yummy price wars, although there's no trumping $0.00) and perhaps using other differentiated tactics such as smaller file sizes or perhaps ease of transfer.
But at the same time, the headache also threatens to become a royal migraine when factoring in global (ability to) access, talent rights, measurement, ROI etc. etc. etc.
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