Back to the consumer: from skeptical (page 53) to ahead of the curve (page 62) to vengeful (page 63)
This one's called, "The Bubble Project" (thanks Bastiaan) and I'm not sure if I would call it a promotional stunt to sell a book or a planned/organized backlash against all the ad-created clutter suffocating us on a daily basis.
No question that it takes guerilla marketing to a new level (high or low?) and from a legal standpoint, surely it will be viciously challenged...
Watch this space (until it gets plastered with a bubble)
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