I'm not sure who it was that taught me, "never waste an opportunity to brand" Perhaps it was me...who knows...who cares. The point is that every single part of ourselves, our beings, our companies, our brands that touch a potential, actual, loyal or lapsed customer is a moment of truth - an opportunity to make and leave our mark or "impression" on them, their perceptions and ultimately behavior.
One example of this would be your business card...which says so much without necessarily saying anything more than "here are my contact details"
Another example would be your holiday/season's greeting cards. Look the sentiment is sweet and all, in a "let's roast marshmellows by the fire and sing songs" kind of way, but it's also an opportunity to demonstrate why you should be the first call when the [insert recipient] here gets back into the office on January 2nd or 3rd.
Last year I brought back little African dolls and beaded American Flags, made by underprivileged kids in South Africa and gave them to my clients (PS - if you are or were my client and never received one, please e-mail me and I'll make good, albeit a year later)
This year, being true to my direction and passion, I sent a "Greeting Pod" (a Jaffe Juice/Juice to Go simulated podcast)
This year I've received my usual supply of cards, gifts etc. Most are sweet, but forgettable (except for the Advertising.com drum of candy which is being consumed as we speakkkkkkkkkkkkkkkkk....sorry finger got stuck to the keyboard) Here's one from Space150 which really was different and finally, you'll understand what the post title is about.
Agencies (especially all those bus dev/new business drones who inundate me on a daily basis to remember them to my clients - yawn), this is or was your opportunity, which for the most part, 99% of you missed (again) Better attempts next year!
What's the most creative card/greeting you received?
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