New York Times' Dave Itzkoff comments on the "free" SNL skit, featuring Chris Parnell and Adam "the new Sandler" Samberg which is sweeping the Web by storm.
Since it was originally broadcast on NBC, "Lazy Sunday" has been downloaded more than 1.2 million times from the video-sharing Web site YouTube.com; it has cracked the upper echelons of the video charts at NBC.com and the iTunes Music Store; and it has even inspired a line of T-shirts, available at Teetastic.com
There are many important implications here, which range from TV networks using the Web to help drive loyalty, engagement and ultimately tune in, to the democratization of content distribution and consumption. It certainly didn't hurt to put this on iTunes (et al) for FREE (note to networks and Gordon Gekko: Greed is bad)
It immediately brings to mind the legendary Jon Stewart Crossfire clip, which thanks to iFilm, was seen by vast multiples of people, compared to the original airing on CNN.
But the real story is the continued and combined power of both consumer generated content and communal marketing. The fact this came from SNL is a red herring (don't get me wrong, it's important, but not as important as...); the genuine and authentic magic of 24-7-365 on-demand and ubiquotous content.
btw...here are the transcribed lyrics of "Lazy Sunday"
Yo, where's the movie playin'?
Upper West Side, dude!
Let's hit up Yahoo Maps to find the dopest route.
I prefer Mapquest!
That's a good one too.
Google Maps is the best!
True that! Double true!
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