Across the Sound is back. This is episode 14 with Tom Hespos guest/co-hosting. It's an extra long version (just over an hour), as there is much to cover and ATS has been "off the air" for a few weeks, but don't fret....it will get leaner, meaner, tighter and succinter as the weeks unfold. Enjoy and don't forget to take the survey afterwards...
You can download the show as a one-off here or subscribe via your local podcatcher (PodcastAlley, iTunes etc.)
Show Notes (length: long)
0.00 Tribute to Steve Rubel (with thanks to Denis Kitchenâs Lullaby from Podsafe Music Network)
2.15 jaffe introduces the new Across the Sound minus Steve and walks through the Regis meets Showtime at the Apollo meets American Idol mashup of guest co-hosts
8.00 Reader Feedback from Paul Herring, Netanel Jacobsson, David Jones (let listeners choose the co-host; how about The Apprentice â Podcast edition?), John Keehler (Has very popular Lostcast Podcast) and Tac Anderson (Offer of free Pyro Marketing book/mp3)
14.30 jaffe announces guest co-hosts for the next 7 episodes
17.30 jaffe welcomes Tom Hespos and attempts to ask Tom some questions but forgets where he put his list
20.30 Hespos muses on what excites him about the current market, including consumer control and consumer generated content/citizen publishing
24.00 jaffe ponders re-editing hesposâ âPâ word out of the odcast and walks listeners through his briefing points to Hespos
26.00 what weâre thinking/blogging/writing about â Hespos talks about online measurement, reach and frequency â his Online Spin piece and Gabe Samuelsâ commentary response - extra resources: R/F blog thread and Spin board thread (subscription required)
31.30 jaffe and Hespos discuss thinking of the Web as a broadcast medium (reach, mass); jaffe mentions Seth Godinâs interview with e-consultancy where Godin describes the Web as a place to reach a mass audience
34.45 jaffe talks about holiday cards as a strategic and creative tool â mentions some best of breed that caught his eye including Profero, KSanLab and Space 150. Also, Nicholson Snowball fight card. jaffe moans about how bad agencies are at advertising themselves; Hespos pushes back; both agree that Doug Jaeger is creative
43.40 Winners and Losers: jaffe: Winner - Yahoo (for Howard Stern âappointment viewingâ); Loser â The Radio Industry (with respect to their Radio Music Awards on TV and Steve Harvey as a spokesperson); Hespos: Winner â Sling Media; Loser â Jack Trout (for his âDigital Confusionâ piece in Forbes magazine)
59.30 Hespos on the clock â Tom has 60 seconds to talk about whatever he wants (such as plug his company or blog) and pitch why he should stay on as a co-host
1.01.35 â housekeeping: donât forget to send in your audio comments, audition tapes, vote on podcastalley or review on itunes and complete the survey.
You can rate Tomâs appearance and vote for his return (or not) here
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