Across the Sound New Marketing Podcast - Episode 17 - The Professor and Me

Episode 17 is now live and loud and awaits your listening pleasure. Subscribe on iTunes or your favorite podcatcher. Show notes are below to tickle your fancies.

om0m – Introduction from .22 with Pass it On (from the Podsafe Music Network); Joe welcomes John Durham from Carat Fusion.

5m – CMO Volatility - CMO Magazine closes down

8.30m Joe and John discuss the differences between the sell and buy (agency) sides. Why are agencies so bad at selling themselves and walking their talk?

13.30m – John talks about his perspective on podcasting – as a medium and as a viable advertising medium.

19m – Adam Curry’s progressive strides with Senseo, iDog and the Logitech MM50 and “consumer generated content”

21mins – What we’re blogging or thinking about: Joseph discusses his notion of Brand T&E and monetizing podcasts (Joe mulls over launching a drunkcast if he gets a wine sponsor)

29mins - John talks about the hypocrisy of agencies who don’t walk their talk. Joe posits why consumers say they hate advertising but will still watch a program on advertising. John and Joe extend this to cover radio and television networks’ hypocrisy and biting the hand that feeds them when they broadcast “less commercials than ever before”

36.45mins – Durham on the Clock

39mins – Winners and Losers: Joseph’s Winner is Gil Scott-Heron for “The Revolution will not be televised” and John’s is Google for rescuing Radio; Joseph can’t decide whether his loser should be Flip the Dolphin, Grey or Dove, but decides on Dove for their out of context Super Bowl chest-beat; John’s loser is Google as well for the price paid for their radio acquisition (and what it says for the value of radio); Joe and John discuss Google’s 8% drop in share value following the DOJ news.

48mins – plays out with .22 with Pass it On (from the Podsafe Music Network)

Mentions: CMO Magazine, Sprint, Motorola, Razr, EgoSurf, Carat Fusion, Howard Stern, Adam Curry, Earthlink, iDog, David Ogilvy, John Wall, Senseo, Logitech MM50, Subway, Cisco, Church & Dwight