A short while back, I introduced the concept of Brand T&E. In this post, I was mostly referring to how a brand (and its company) treats/regards/acts towards its consumers, with respect to putting their product/service in the hands of their customers who are most loyal/passionate/talkative/etc.
Here's a different spin...
I know an agency (not saying who) who has a client in the airline business (not saying who) One would think that they would fly for free, get tons of upgrades and most of all, get points. Not even close...
They fly on standby (and yes I know, rather a paying customer than a hired vendor) and don't get any points/frequent flyer miles. Yes, I understand the underlying reason/rationale, but why wouldn't you want to reward/spoil/indulge the persons charged with investing a signficant line item/expense...your marketing/media dollars, and in doing so ensure and maintain that their passion and commitment to your brand is unwavering.
The flipside is equally true. If an agency works on Coke, they should not drink Pepsi. EVER. They should replace their vending machines (assuming they weren't Coke to start off with) OK, that's an easy one...what about representing Kia or Hyandai or Jaguar :) Same rules should apply. In the first two cases, agency execs should be cashing in or putting their Beamers into storage. In the latter case, the client should be stocking up their talent zoo with purring feline queens of the night.
Live the brand. Spend the T&E. To be true to others, first be true to yourselves.
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