Be careful what you wish for...the networks eagerly awaited DVR ratings to be added "back" into the overall Nielsen ratings; the reality however is that ratings in some cases have actually DECLINED (MediaPost reports)
In its explanation, Nielsen provided an example using the Dec. 29, 2005 episode of CBS' "Criminal Minds," which because of the math actually generated a negative DVR ratings factor causing the show to lose seven viewers in the women 21-24 demo after the adjustment.
I was skeptical from the get-go as I wasn't sure how DVR ratings would help the networks or their advertisers due to the d'uh fact that playback is usually ad-free. Now in their desperate attempt to maintain the status quo, they've actually dug the hole a little deeper
"With time shifted data, there have been occurrences when demographic projections (in units) for 'live plus same day' are lower than for 'live' projections (units)"
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