From fantasy stocks to real ones...Live Richly, Leap Ahead, Higher Standards and Imagination at Work become Live Poorly, Leap Backwards, Lower Standards and Sleeping on the Job. Ford's lack of Focus doesn't help things either.
Scary stuff, in light of the continued CMO turnover.
Obviously many things are in play, but this is a reminder to stick to the fundamentals - growth, innovation, product/service differentiation and above all, an unhealthy obsession on the customer.
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