ESPN - what were you thinking?

I recently posted about the decision to charge consumers on iTunes for clips from Saturday Night Live. And just when you thought it couldn't get an uglier, ESPN decided to charge consumers for THEIR ADS (This is Sportscenter)

Consumers respond with a very kind * out of ***** rating (via MicroPersuasion)

No question these ads are entertaining and amongst the better of a pretty dismal crop. That still gives ZERO permission to charge for them. It's either greedy, clueless or both.