Via Adrants and MIT Advertising Lab and Digg and BoingBoing - a thread about advertisers tapping into the power of Google Maps to so desperately break through the clutter.
In this case, it's more of a PR story than anything else. Kudos to Target for "being first", however they missed the mark don't you think by not including a call-to-action, offer, 800-number and URL (kidding of course)
In all seriousness, there are some instances where this could work (hint: think frequently searched pieces of real estate), but for the most part it's novel in a cutesy sort of way.
On a related note, I heard that Al-Quaeda is taking up Google's barter offer of thousands of Target roofsigns on all their training camps, in exchange for recruitment classified advertising in the Chicago Sun Times.
Recent Comments