Still haven't listened to a Podcast? Well, listen to this one!

It's Across the Sound - my New Marketing Podcast - Episode 18 with myself and this week's co-host, PSFK's Piers Fawkes. I recorded it today, post-produced it in the car on the way to the airport and uploaded it from the Admiral's Club. Pretty cool.

One thing that I thought I'd mention (and it's not as obvious as it sounds...pun not intended): you don't have to have an MP3 player/iPod and/or have access to iTunes. You can just as easily click on the actual MP3 file on Across the Sound (you'll see it right at the top of the post) and listen to it from the comfort of your cubicle, desk or computer.

Right click if you want to download it onto your laptop and you can listen to it on the plane, train or 20,000 leagues under the sea.

If you're in the business of advising your clients on new and emerging forms of media and marketing, then it's time to release the rhetoric and starts listening to the talk.

Full shownotes are below:

0m – Opening: jaffe sings Karaoke (Onitsuka Lovely Football)

3m15 – change in the schedule – ATS #19 will be a special Super Bowl edition, co-hosted by Kevin Dugan, Director of Marketing Communications at FRCH Design

4m30 – feedback from ATS #18; Shel Holz checks in with comments on the episode; jaffe has finally subscribed to “For Immediate Release” Podcast with Shel and Neville Hobson

5m30 – CastBlaster in the house; Joseph purchased this terrific application from Adam and Ron’s PodShow; Good news – it’s awesome for podcasting; bad news – it can’t integrate Skype into the mixer

8m30 – Joseph challenges ATS listeners to send in their audio comments through J2, Waxmail, Voicemail, attachments etc. Come on everyone…podcasting is not a unidirectional, linear mode of communication! It’s about you becoming part of the conversation

10m15 – The Survey’s back! Here’s the link to this week’s episode, which will also allow you to give feedback on ATS #16, #17 and #18.

11m – Advertising on podcasts is going to become a common theme on Across the Sound; Audio feedback from ATS #16 co-host, The M Show’s John Wall; Joseph discusses the iDog and MM50 campaigns and wonders to what extent DSC listeners were aware that the campaigns were paid; How much disclosure is necessary in these campaigns? Joseph plays Griddlecakes Radio’s iDog Consumer Generated Content spot.

19m30 – The Chronicles of my Sprint Ambassador phone – new segment on ATS; The word is being spread about both Sprint/Samsung…although Joe has already been SMS’ed by another ambassador…the catch, she (or he) has the following URL: www.attentionwhore.org

22m45 – Piers Fawkes from PSFK and IF! Joins the show; Is Airborne sponsoring ATS? Piers responds to Durhams allegations that advertising people are hypocrites…or even, Communists. Joseph talks about the ongoing James Frey thread and the need for truth (even truth in Advertising); Joe and Piers continue the transparency and disclosure conversation, as well as underestimating the intelligence of consumers; Joe introduces the Pontiac 30-second spot which ends with a screenshot of Google and the word Pontiac in the search box…

31m30 – What’s on our minds? Piers talks about India – and it’s emerging role/growth/potential, including Maxim’s launch and India Sneakers. China seems to be the darlings of the global investment pot, but what about India? Joseph talks about Banerjee & Partners, a Creative outsourcing proposition.

38m – Joseph talks about Brand logos on rooftops (specific reference: Target) and the Google Maps/Earth role; Googlesightseeing.com is capturing these occurrences. Piers looks for buildings he thinks should be branded e.g. American Apparel or Paul Smith. What about Adidas’ painting a giant soccer ball in Shanghai? The problem may lie with how often Google Maps is updated; Joseph talks about how even product placement in lyrics can be hyperlinked back to the actual locations using Google Maps.

48m25 – Fawkes on the Clock (check out: FutureMarketingSummit.com)

49m45 – Winners and Losers: Joe’s winner is eBay for its acquisition of Skype. BrandChannel’s Reader Survey in 2005 has Skype and eBay in their top 10 Global list. Piers’ Winners are Arctic Monkeys, Ricky Gervais’ Podcast and Dodge Challenger; Joe’s Loser is the GM Pontiac-Google 30-second spot and Piers’ loser is Google.

60m07 - That’s a rap…playing out with Onitsuka Lovely Football (the real deal!)

Don’t forget to vote in this week’s survey

Mentions: Adam Curry, Adidas, Banerjee & Partners, Casblaster, Griddlecakes Radio, The M Show, Agenda, Arctic Monkeys, Ricky Gervais, The Guardian, Dodge Challenger, GM, Pontiac, Google, Target, Brandchannel, Skype, eBay, at&t, NPR, SNL, Paul Smith, Podshow, Nike, Maxim, Oprah, James Frey, For Immediate Release, Shel Holz, Onitsuka Lovely Tiger, Asics, FRCH Design, Logitech’s MM50, iDog