I was listening to FIR and Neville and Shel said something which I thought really resonated. It's one of those things that sounds simple, and yet it's profound...
They spoke about new and emerging forms of media (in this case, blogs) being used for old purposes (in this case, selling stuff)
To me, it serves as the ultimate reality check and reminder as to why we're doing what we're doing...and what business we are ultimately in. That would be selling.
Now, how we do this is completely another story, and in my opinion it is the smart, shrewd and strategic mix of bold old and new that helps us achieve the same goal - then, now and always.
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