Brandchannel's Reader Survey for 2005 is just in...with Google finally usurping Apple as the world's most impactful brand.
Notable inclusions in this year's top 10 list (global) are: Skype (#3) and Firefox (#8)
Few additional points:
- with 3rd and 9th places, eBay is sitting pretty. Still question whether they paid too much for Skype?
- Yahoo! makes a bold entrance into the top 10. It is no coincidence with their focused and continued investment in the social network and media spaces.
- a common thread in this year's top 10 list is functionality. Impact manifested in terms of demonstrating value/making a tangible difference, as opposed to making me feel good about myself and other legacy "warm and fuzzy" traditional brand attributes.
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