A couple of things I'd love to write more about but just don't have the time:
- In the discussion over which is more important, the brand or the product, I think they're missing the idea that the product IS the brand and vice versa. What could possibly sell a product better than the product itself? Marketing ain't just what goes on in the media, it's part of the user experience.
- Chocolate isn't just fun to eat, according to a new branding statement by Mars. The company is selling its new Cocoavia chocolate bar as being "heart healthy." They even have the ultimate celebrity endorsement: science.
--CT
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