Coke is sponsoring 6 "promising, university-level journalism students â from Austria, Canada, China, Germany, Italy and the United States" to blog, flick and pod the Winter Olympic Games.
Torino Conversations is what I would a brand enabling act, and it's not dissimilar from J&J sponsoring Heather and Jonelle's foray in podcasting.
It's another smart way of communicating global without chest beating.
Via MicroPersuasion
btw: Coke is a jaffe, LLC client.
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