The prevalance of characters from kids shows who have merchandise with their images on it is leading to an increase in sales of those products. Not only that but there's an ever-growing demand for high-end kid's clothing and other accessories by a group that's been labeled "Yoga Mommies." This group is looking for products that are as much status symbols as they are toys or more practical items. That group is looking for things for their "Hipster Babies", whose outfits and such are designed and intended to reflect thei up-scale tendencies of their parents.
This is more about marketing a lifestyle than marketing a product. The people behind these products have realized that there are a lot of people who think the right clothes will give their kids the perfect life. It's every bit as aspirational as those car ads featuring the SUV rolling up a hilltop and navigating muddy paths when the roughest terrain they'll likely face is the speed-bump in the McDonald's drive-thru.
--CT
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