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February 14, 2006

The Fusion that wouldn't die (as much as we'd like it to)

The Onion has scored a massive scoop: an in-depth and inside the sausage factory interview with Gilllllette (5 x l's for 5 x blades) CEO, James M. Kilts. He's got some fighting words (not for sensitive eyes/ears) about being in it to win it and once you're done with this piece, you'll truly understand the utter brilliance of the Fusion strategy, positioning and breathtaking Super Bowl Spot.

More here.

Via adpulp

Posted at 11:55 AM in Ugly Stuff |

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