ATS #24 - The New Marketing Podcast with guest co-host Tom Biro

A jam-packed episode of Across the Sound with MWW Group's, Ad Jab's, The Media Drop's, Open the Dialogue's Tom Biro.

We discuss NCAA's streaming on CBS Sportsline, product placement on The Sopranos and winners and losers include Starbucks, Microsoft, Rocketboom, the World Baseball Classic, C.C. Chapman and Account Management

Full show notes below:

0m – new opening, courtesy of Derek “The Bandit” Richardson (Sound Republic) and Charlie Crowe with 007 from the PMN

1m45 – Audio Feedback from Tac Anderson

3m45 – Joe purchases a new ATR20 audio-technica microphone from Circuit City

5m45 – The One Penny Podcast Project

9m30 – Honorary ATS sponsorship to QOOP! – a brilliant new content business model for blogs, photos and social media in general (props to DJ Caliente and Tag Team for Whomp!)

13m30 – special offer to NYC-based listeners: come and listen to me at FIT on Thursday night.

15m – Welcome MWW Group’s Director of New Media Strategies, Tom Biro, as well as AdJab, The Media Drop and Open the Dialogue blogs.

18m30 – Blogging as a hiring strategy and proving ground redux; UNM2PNM Update

22m45 – Multiple blogging personalities

25m15 - Simulcasting and syndication across the blogosphere and podosphere; are existing audience measurement techniques representative of the big(ger) picture?

32m45 – Joe and Tom discuss the NCAA Basketball tournament being streamed on CBS Sportsline

41m30 – Product Placement on HBO’s The Sopranos

46m – Biro on the Clock

47m15 – Winners and Losers: Tom chooses RocketBoom and TRM as his winner of the week; Joe chooses 3 winners: C.C. Chapman (just because), Starbucks for their Coffee Break and Microsoft for its self-deprecating parody video; Tom’s Loser is the World Baseball Classic and Joe’s Loser is Client Service/Account Management.

Mentions: Chris Thilk, Qoop, The Baker’s Edge, Martina Zvaragno, Jeremy Pepper, Steve Rubel, MWW Group, Steve Hall, AdRants, Corante, Old Timers Blog, Talent Zoo, YouTube, Nike, Porsche Cayenne, Desperate Housewives, NCAA, CBS, Lloyd Braun, HBO, David Yurman, Ad Age, World Baseball Classic, Microsoft, RocketBoom, Starbucks, C.C. Chapman, TRM, Yankees, Fast Company