Hat tip to the Kelly Ripa to my Regis, Mitch Joel for this article on Slivercasting.
Slivercasting is essentially the ability to create and share content to a 100% composition audience. It's about purity. It's about integrity. It's about community. It's about zero wastage.
In this case, it's about sail.tv, and signifies the triumph of quality over quantity. Ultimately, in a world where the long tail wags strong, it could also be RocketBoom or even Across the Sound.
It also signifies a hyperfragmentation explosion that will make the 500 digital cable stations available today look like the 3 networks of I Love Lucy days.
The new marketing headache is about to turn into a migraine.
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