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March 24, 2006

Snakes on a Plane (next time take the train)

Due to a production error we published the wrong version of the Snakes on a Plane poster in the March 31 issue of Entertainment Weekly. The correct one is shown above. The difference between the two is the angle of the snakes' necks.Still trying to get my fangs (or is it fans) around this, but bottom line is a pretty unique promotion for NewLine Cinema's "Snakes on a Plane", using Tagworld Community and the opportunity for an artist to have their music featured in the actual movie.

It's all pretty simple really...which is why it's so brilliant.

Posted at 01:49 PM in Communal Marketing, Music, Mobile and things that make you go mmm..., The Engagement Wars |

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