Come on. Try hard. Try harder. It's damn near impossible to spot the subtle nuances between Apple and Microsoft's packaging. I stared at them both for hours until I was seeing quadruple and STILL couldn't see any differences.
This is the story of a spoof ad which parodies Microsoft's attempt at packaging the i-pod. As it turns out, Microsoft commissioned this video claiming it was for internal purposes only.
"It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding," says a Microsoft spokesperson.
YEAH RIGHT. What else could he say...but the bottom line is that this works. Obviously, MSFT created, leaked and allowed the web to spread the video like wildfire. Self-deprecating as it is, it's equally irreverent and even endearing.
I like it a lo.
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