It seems like ABC is going out of its way to commit professional suicide. First, their creative/editorial tampering with Super Bowl spots, and now the rejection of a KFC spot (which allows viewers who slow-mo their way through it to decode a hidden coupon code) on the grounds of its long-standing policy against subliminal advertsing.
Look, first of all this isn't subliminal at all. It's explicit or overt in terms of rewarding those consumers who care enough or know enough to discover the hidden "reward." Secondly, I think KFC itself has swallowed up a little too much chicken fat and cooking oil by thinking consumers care enough to slow-mo any ad of theirs.
That said, giving KFC the benefit of the doubt, I'm going to assume they did enough to promote the giveaway through a combination of means.
Which leaves us with ABC....who CLEARLY have let the short term success of Desperate Housewives, Lost et al go directly to their pea-brains and mush up whatever semblance of common sense was there to start with (which probably was very little)
Mike Shaw has been ranting about live DVR ratings being an upfront deal-breaker and yet KFC's attempt to work with (as opposed to against) DVR's is being effectively punished.
It all stinks of desperation, confusion and narcissism. I guess the A in ABC stands for Arrogance.
Recent Comments