A while ago, I launched UNM2PNM (Use New Marketing 2 Prove New Marketing), whereby I offered a free copy of my book, "Life after the 30-second spot" to any marketing/advertising/business blogger or podcaster who agreed to review it. There were no terms/conditions i.e. strings attached regarding the kind of review.
Hell, I didn't even stipulate that participants had to review the book at all...although through the honor system, I was not concerned.
When all was said and done, I believe I received close to 100 requests from around the world.
Then I took my foot off the gas to allow people the time to read and review the book.
My last post was in December of 2005
...and now it's time to put foot back on the accelerator. So to anyone who participated, please send me links to your reviews (you can check the Dec update to see if you are accounted for) It is possible that you sent me your link already, and if so I appreciate you re-sending it. If you're still aiming to review the book, please don't forget to provide this Amazon link.
Also, if you'd like to "pay it forward", please send the book back to me when you're done and I will share it with those who are still waiting for copies.
Of course, if you'd still like to participate, please let me know...
I am immensely proud of this exercise, very grateful for the support in getting behind the initiative AND very humbled by the positive reviews.
While the ultimate proxy of success is book sales, I look back at this new marketing program as proof enough of concept.
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