ATS #26 - New Marketing Podcast CGC Edition - Part 2 - with Joseph Jaffe, Jackie Huba and Pete Blackshaw

How cool is this? I recorded part of ATS #26 in the departure lounge at JFK, edited the show on the flight from JFK to Frankfurt and then uploaded the show using T-Mobile roaming in transit in Frankfurt en route to Singapore.

ATS is also part 2 of the CGC 3-way with Jackie Huba and Pete Blackshaw. We also cover off on advice to marketers in terms of how to deal with consumer generated content, as well as offer up our winners and losers!

Enjoy (show notes in extended post)

0m – In the Swiss Lounge at JFK waiting to board Singapore Airlines en route to Engage2006 in

Singapore

5m30 – Report back on last week – my visit to Vegas (ePrize Promotional Summit, Dunkin’ Brands Convention) and

Cincinnati

(P&G)

8m15 – Welcome to ATS Frappr Community

11m20 – New comment line

11m40 – Audio Comment from Aldo Aldo Castañeda (Story of Digital Identity Podcast)

15m05 –  Audio Comment from Medicine Man & Ms. Overachiever AKA: Greg & Pam (Reel Spit Podcast)

19m30 – Prelude to Part 2 of the 3-way with Jackie Huba, Pete Blackshaw and myself on CGC, including 5/50 rule, new Tahoe spoofs

21m15 – part 2 of 3-way with Jackie Huba and Pete Blackshaw, including more on Chevy Tahoe, Snakes on a Plane, ROI, Mastercard’s Blank Commercial, Fedex

41m – Advice for Brand Managers

46m30 – Winners & Losers: Joseph’s winner is Converse Gallery for setting the bar as the gold standard in CGC and losers are legal affairs for getting in the way of consumers reaching out to brands; Jackie’s winner is NewLine Cinema for Snakes on a Plane, and loser is NBC for stamping out Lazy Sunday on the Web, and Pete’s Winners are Current TV for VC-squared (their CGC model) and GM for their experimentation, and loser is McDonalds for their standoffish approach to their consumers.

58m15 – apologies for the final few minutes of the interview getting clipped during the conversion process. Keep those audio comments, iTunes reviews, PodcastAlley votes coming in!

Music credits: new opening, courtesy of Derek “The Bandit”

Richardson

(Sound Republic) and Charlie Crowe with 007 from the PMN

Mentions: Singapore Airlines, Ambian, ArcWorldwide, Leo Burnett, Contagious Magazine, Fast Company, Vegas Baby, ePrize, Dunkin’ Brands, Baskin Robbins, Mandalay Bay, Caesar’s Palace, Procter & Gamble, For Immediate Release, Chevy Tahoe, Daily Source Code, Adam Curry, TechSmith/SnagIt, The Apprentice, General Motors, Robert Scoble, Microsoft, Snakes on a Plane, Battle for the HeArt Creative Roadshow, Wedding Crashers, Mastercard, Fedex, ARF, George Masters, Apple, Converse Gallery, McDonalds, NBC, Lazy Sunday, YouTube, Nike