« We put the board in boardroom | Main | No cows were harmed in the making of mootube... »

April 30, 2006

Firefox 1 Tahoe 0

Ben Rowe posts that Mozilla's Firefox has announced its winners of the Firefox Flicks competition.

He makes a few really strong points about why Firefox trumped Tahoe, including:

  • The existence of a Creative Brief
  • Firefox is a great product
  • ...with little negative downside (e.g. doesn't guzzle bandwidth)
  • ...with an immensely passionate consumer base
  • Creative control - which was handed carte blanche to the community

Posted at 08:36 AM in Communal Marketing, Consumer Central , Consumer Generated Content, Content is King, Creativity |

comments powered by Disqus

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

Contact me

  • If you would like to make contact with me, please see the About page.

I work at

New book: Built to Suck

Subscribe

Grab the Podcast

  • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

License

  • Creative Commons License

Welcome

  • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Blog powered by Typepad

Recent Comments

Recent Posts

Categories

Archives