It's quite sad when the way I find out about a good friend/colleague of mine's new venture is through a press release (who said the press release was dead?), but hey - I'll take it anyway I can get it!
Allie Savarino is terrific. I've known her for as long as the Web has known her (mostly from her Unicast days) and about 1 1/2 years ago (approx), she got bitten by the entrepreneurial bug. Little did I know that bug was the social media/networking bug (which these days, is the best bug of all)
Allie, along with her "girlfriend" Sally Rogers, has just launched Sisterwoman - a social networking site aimed at a slightly older and more sophisticated female audience. Think of it as a mashup between MySpace and iVillage perhaps.
They already have some top tier advertisers and I wanted a) to alert you to this and b) to wish and Sally nothing but tailwinds and the best of success with this worthy venture.
P.S. The one implication beyond this is the democratization of the MySpace phenomenon - why shouldn't every demographic, psychographic and/or community of interest have their own 2.0 social networking haven? Some already do.
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