Via MediaPlannerBuyer, the unprecedented announcement of a different kind of sharing/simulcast: Opie & Anthony will be shared between XM (where they currently live) and CBS (where they will live in a neutered fashion as replacement for David Lee Roth who himself was a replacement for Howard Stern)
fyi - Opie and Anthony were the infamous "shock jocks" who were fired in 2002 after a sex stunt in St. Pats Cathedral
Will it work? Who knows..Opie + Anthony have history with Howard Stern and have proven their ability to be fired (twice) Their success (at the unenviable task of being a Howard Stern replacement) will probably end up being their demise (again)
You'll have to tune in to find out.
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